Madinah, the radiant city in Saudi Arabia, will play host to the 2025 edition of the Umrah and Ziyarah Forum (UZF2025), the largest and most prestigious gathering in the Umrah and hospitality sector. The forum, held under the patronage of Prince Salman bin Sultan bin Abdulaziz Al-Saud, Governor of Madinah Region, is scheduled to take place from April 14 to 16, 2025, at the King Salman International Conference Center.

Organized by the Saudi Ministry of Hajj and Umrah, UZF2025 is part of the Kingdom's broader effort to improve the spiritual and logistical experience of pilgrims. With the theme "Enriching every step of the Umrah journey," this year's edition follows a historic season in which more than 30 million Muslims performed Ramadan Umrah in 2024 alone, underscoring the growing demand for seamless pilgrim services.

The event will feature a wide array of activities, including high-level dialogue sessions, focused discussion groups, engaging workshops, and an exhibition showcasing cutting-edge developments in the Umrah industry. These components are designed to foster idea-sharing, inspire innovation, and unveil service solutions that improve the entire pilgrimage experience from arrival to departure.

A diverse group of stakeholders is expected to attend, including government officials, Umrah service providers, hospitality leaders, transportation and logistics firms, tech innovators, healthcare professionals, AI experts, and representatives from financial institutions. Their collective participation will help build connections, enhance collaboration, and encourage cross-sector partnerships to advance the quality of services provided to pilgrims.

The forum will also serve as a platform for unveiling the Kingdom's latest projects and initiatives aimed at ensuring the comfort and well-being of pilgrims. These include infrastructure developments, smart technology applications, and sustainable service models that reflect Saudi Arabia's Vision 2030—its blueprint for a diversified and innovation-driven economy.

Ultimately, UZF2025 seeks to highlight Saudi Arabia's commitment to providing world-class pilgrim services while strengthening its position as a global leader in religious tourism. The forum's focus on enriching the Umrah journey is expected to leave a lasting impact on stakeholders, pilgrims, and the broader Umrah ecosystem.

Source: https://muslimnews.com.ng/2025/04/11/uzf2025-ceos-stakeholders-to-gather-in-madinah-for-largest-forum-in-hospitality-industry/