A decade after the launch of Vision 2030, Saudi Arabia's rapid transformation has moved beyond infrastructure and giga-projects to a new frontier — its booming events industry. This flourishing sector is now a central pillar of the Kingdom's diversification strategy, fueling innovation, tourism, and global engagement.

The Kingdom has successfully attracted over 20 prestigious international event brands and established nearly 10 new global representative offices for leading companies and exhibitions. These milestones underscore Saudi Arabia's rising influence as a premier destination for technology, investment, and global collaboration.

To sustain this momentum, the nation introduced a structured global exhibition and conference season, running from October to May. This dedicated period concentrates major international gatherings, positioning Riyadh and other key cities as vibrant hubs for business connectivity and knowledge exchange.

Upcoming months promise an even busier calendar of transformative events. Highlights include Cityscape Global from Nov. 17–20, bringing real estate leaders and investors together to align growth with Vision 2030. This will be followed by Black Hat MEA in December, uniting cybersecurity professionals, and LEAP 2025 in April, where over 600 startups, 1,800 tech giants, and 1,900 investors will converge.

Such landmark events not only reinforce Saudi Arabia's role as a global magnet for innovation but also open new doors for entrepreneurs, investors, and talent. The events sector is reshaping the Kingdom's economic landscape by driving cross-border partnerships and empowering local industries.

Today, Saudi Arabia stands among the fastest-growing business event markets in the G20, hosting over 17,000 events annually — a regional record. With Vision 2030 as its foundation, the Kingdom's vibrant event ecosystem continues to set new global standards for growth, connectivity, and opportunity.

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